This was a lesson for me and my classmates; to take an existing brand, combine with what we’d been learning about structure and imagery, and create a logo that could “work” for them. We were also required to cite some of the specific changes we had developed in our work.
Throw in ding-bats, change letter sizes, perhaps even use a new font. These were all well established places in Tuscaloosa so people knew what their wordmarks looked like. It was a good opportunity and some of my first steps into considering a company’s branding.