Thoughts about the front
This was the first piece I worked on for their promotional materials and was where I settled on the typography that would be carried to the other items.
Thoughts about the back
As a preference I tend to avoid centered text when laying out pages so, at first, the righthand column was a difficult for me to come to terms with. Eventually I nudged it enough that it looked right to me.
Also, I felt the uneven black strips with white text were a good way to highlight some of the important at-a-glance details that a person might expect and subconsciously register.