Baton Rouge General and East Jefferson General Hospital offer Family Medicine residency programs affiliated with Tulane University’s School of Medicine. This banner was made for their joint booth at the 2013 AAFP Conference.
Initial sketches included photos of landmarks near each hospital. We didn’t have photos on hand. Although Baton Rouge stock photography was modestly priced, pics of things in New Orleans/Metairie were out of our budget.
The solution was to simplify by combining silhouettes of city skylines (above their respective hospital’s wordmark) with the Gulf states depicted by a “map vibe.”
The imagery, typography, and layout are of my selection while color direction and approval came from the clerkship coordinator.
The finished banner was printed at 36×60 inches.